Experience of a woman who, after retirement, started a business that has become successful.
Intended for
Women entrepreneurs
Objective
Motivate the economic empowerment of women who wish to create or promote their businesses, through a story with a formative approach that makes visible the experience of women entrepreneurs in Antioquia.
Content
Ruth Estela, a 63-year-old social worker, decided a few years ago to dedicate herself to the production of avocado and other seasonal products such as beans, broccoli, corn, potatoes and tomatoes. In her story, she shares the learning process and the experience in associativity working with organizations in the region to achieve business success. Its growth is reflected in the productive capacity it manages and the possibility of starting to export the products, thanks to the credits it has acquired and the fulfillment of the respective payments.