Experiences on how a woman has grown her business by differentiating herself from the competition in the market.
Intended for
Women entrepreneurs
Objective
Motivate the economic empowerment of women who wish to create or promote their businesses, through a story with a formative approach that makes visible the experience of women entrepreneurs in Antioquia.
Content
Paula is a 40-year-old woman who has been engaged in the distribution of agricultural products for 11 years. In her story, she tells the importance of identifying differentiating factors and applying them to product offerings to achieve competitive advantages in the market. Paula has made use of different loans to promote the growth of her business and has been able to offer her clients payment alternatives with financing.