Experiences on the stages prior to the creation of a business and the key aspects to consolidate it and make it grow.
Intended for
Women entrepreneurs
Objective
Motivate the economic empowerment of women who wish to create or promote their businesses, through a story with a formative approach that makes visible the experience of women entrepreneurs in Antioquia.
Content
Irene is a woman who has been making and selling handbags and purses for 12 years. Through her story, she tells the different stages that are experienced before establishing a business and highlights the importance of persisting, having discipline and reinventing oneself all the time until achieving the desired success. Today, this entrepreneur manages large quantities of production because she has learned to identify the needs of her customers and find ways to satisfy them through her product offerings. To this end, Irene has invested efforts in hiring personnel with the necessary technical knowledge to drive the business forward.