Key factors to identify stereotypes and recommendations to manage them.
María Eugenia Anés. Co-founder and Director of Market Development at CoreWoman.
Intended for
Organization
Objective
To understand what stereotypes are, the types that exist and their possible causes, as well as to identify the most common stereotypes in different sectors, and to have recommendations to break them.
Content
1. What are stereotypes?
2. Types of stereotypes
3. Horizontal and vertical segregation
4. Stereotypes in advertising / Stereotypes in masculinized sectors
5. Evidence
6. Importance of breaking stereotypes
7. Importance of inclusive communication
8. How to manage our unconscious biases
9. Tips to break stereotypes in the advertising sector / Tips to break stereotypes in masculinized sectors
10. Best practices of companies that have been breaking stereotypes in the advertising sector / Best practices of companies that have been breaking stereotypes in masculinized sectors.
More information
Duration: 2 hours.
Modules: N/A
3 activities
Downloadable certificate