Keys to build an optimal reputation and achieve recommendations through word-of-mouth.
Andrea Liévano. Entrepreneur and Public Relations expert
Intended for
Women entrepreneurs
Objective
Find a unique message in communication to achieve an optimal corporate reputation and achieve recommendations through word-of-mouth among the public of interest.
Content
1. Basic concepts: brand vs. reputation
2. Relationship and values of the venture
3. The pyramid of infinite content and its application.
4. Communication techniques and customer relationship
More information
Duration: 18 minutes
Modules: 7
Activities: 3
Downloadable certificate