Experience of a woman who developed a business related to her expertise, which she has grown with the help of credit.
Intended for
Women entrepreneurs
Objective
Motivate the economic empowerment of women who wish to create or promote their businesses, through a story with a formative approach that makes visible the experience of women entrepreneurs in Antioquia.
Content
Aracelly del Socorro is a 54-year-old woman who raises chickens, pigs, hens and sells coffee. In her story, she tells how her passion for animals has helped her start her business and maintain it through access to credit. The voice-to-voice strategies and the quality of the product allow her to remain constant over time and position herself in her market niche.